Privacy policy

Summary

CaliOptics.com collects personal information, including device data, prescription details, and order information to fulfill services and improve site performance. This data may be shared with trusted service providers like Shopify and our lab partners. Customers have the right to access, correct, or erase their data under GDPR and CCPA regulations.

Contact

For questions, data requests, or complaints, contact:

Email: service@calioptics.com
Mail: Cali Optics
447 Sutter Street, #417
San Francisco, CA 94108
United States

Collecting Personal Information

We collect the following types of personal information:

Device Information

  • Purpose: To load the site accurately and perform analytics to improve performance

  • Source: Automatically collected using cookies, tags, and log files

  • Shared with: Shopify, Google Analytics

  • Data collected: IP address, browser type, time zone, referral pages, products viewed, and on-site interactions

Order & Customer Support Information

  • Purpose: To process and fulfill orders, verify prescriptions, ship products, screen for fraud, and provide support

  • Source: Collected from you during checkout or by email

  • Shared with: Shopify (for store processing), payment providers, USPS and other carriers, and U.S.-based lab partners

  • Personal Information Collected:

    • Name, email, phone number

    • Billing and shipping address

    • Payment details (e.g. credit card, Shop Pay)

    • Prescription information (Sphere, Cylinder, Axis, PD, and related data)

    • A photo of you wearing your glasses (to identify your frames for re-lensing)

    • Order history and customer support inquiries

Your prescription and photo are used only to fulfill your order and ensure accuracy.
They are never shared with advertisers, nor are they sold under any circumstances.

Minors

Our site is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has submitted information, contact us to request removal.

Sharing Personal Information

We share personal data only as needed to fulfill orders and run our business. This includes:

  • Shopify (store platform) – Shopify Privacy Policy

  • Payment providers (e.g. Shop Pay, Stripe)

  • Shipping carriers (e.g. USPS)

  • U.S.-based optical labs for lens surfacing and edging

We may also disclose information when legally required (e.g. subpoenas or fraud investigations).

Behavioral Advertising

We may use your browsing or purchase activity to improve marketing and customer outreach.

  • Google Analytics is used for site traffic insights

  • If you consent, we may use cookies and tools to display ads for our products based on past browsing

You may opt out of advertising cookies:

Using Personal Information

We use your data to:

  • Process orders

  • Confirm transactions

  • Ship lenses and frames

  • Communicate about orders and updates

  • Detect and prevent fraud

  • Offer promotions and product recommendations (with consent)

Lawful Basis (GDPR)

For EU/EEA customers, we process your personal data based on:

  • Consent

  • Contract fulfillment

  • Legal compliance

  • Legitimate business interests (e.g. fraud prevention)

Data Retention

We retain order data unless you request deletion.
To request erasure, email service@calioptics.com.

Automated Decision-Making

We do not engage in automated decision-making that has a legal or significant effect.
Shopify may use limited automation for fraud prevention (e.g. blacklisting IPs with failed payments).

Selling Personal Information (CCPA)

We do not sell personal information, and we do not sell data of minors under 16.
We do not offer financial incentives in exchange for personal information.

Your Rights

GDPR (EU/EEA)

You may access, correct, erase, or port your data. Contact us via email to make a request.

CCPA (California)

California residents may request:

  • Access to personal data collected

  • Correction or deletion

  • Portability of data to another service

  • To designate an agent to act on their behalf

Email service@calioptics.com to exercise these rights.

Cookies

We use cookies to:

  • Enable site functionality (e.g. login, cart, checkout)

  • Measure site usage

  • Improve marketing and performance

You can manage cookie preferences in your browser. For more information, visit allaboutcookies.org.

Do Not Track

We do not respond to browser-based “Do Not Track” signals due to lack of standardization across platforms.

Changes

This policy may be updated periodically to reflect legal, operational, or platform changes.

Complaints

You can file a complaint with your local data protection authority.
For UK residents: ICO Complaints

Last updated: August 2025